Company Description
Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.
Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.
Job Description
Reporting to the CRM Team Leader, the 'CRM Executive Brazil' will be responsible for executing a communications and promotions plan interests for the Brazilian brands, reflective of the local culture and sports/gaming. You will contribute to ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user's journey to maximize engagement. You will put in place the communications for all stages of the customer journey: early-stage on-boarding, customer upsell/cross-sell and lapsed customer win-back.
Key responsibilities
Work closely to other team members to discuss and do monthly marketing plans for all products (Sports and Casino)
Execute communication strategies aligned with the CRM Marketing plan and to main KPIs
Execute multi-channel short-term and long-term promotions
Execute communications to maintain players activity via editorial content
Analyze campaigns results (conversion, costs, uplift, etc) focusing on effectiveness improvements
Create and implement content in web, email, direct messages and other channels
Work directly with internal parties to implement the marketing plan (content, designers, etc)
Use multiple tools for executing the campaigns
Reports directly to local team leader
Qualifications
Specialist skills and experience
Essential:
University degree in Business, Marketing, Advertising, Journalism or similar
Proven experience in executing a CRM plan with automated trigger communications
Excellent knowledge of sports with a special focus on the Brazilian reality
Native Brazilian.
English proficiency at all levels
Attention to detail to ensure we are compliant + abide by all data protection procedures
Organization and ability to meet tight deadlines
Excellent teamworking and communication skills
Analytical skills, being able to manipulate and interpretate data.
Excel skills
Desired:
1-2 years of experience in similar roles
Competencies / behaviours
Desired:
Agile Thinker
Influential
Results-driven
Self-Aware
Additional Information
Diversity and equal opportunities: As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
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