col-wideJob Description:
Job Description
As a Digital Marketing Manager, your mission is to lead the charge in driving brand awareness, engagement, and conversions campaigns. You will play a pivotal role in shaping the online presence of our company as the driving force behind our digital marketing initiatives, passionately leading the change and making the brand a reference in the digital ecosystem.
Developing and implementing digital marketing strategies aligned with business objectives (manage and optimize PPC campaigns applying best practices; ensure business goals accomplishment; find new media channels to test performance; implement A/B Testing).
Managing digital performance campaigns across various channels such as email social media, and display advertising.
Execute and refine owned channel personalization strategies, leveraging marketing automation tools. Develop and implement strategies that align with user behaviors and preferences.
Analyzing campaign performance metrics and optimizing strategies to maximize ROI and achieve KPIs.
Collaborating with cross-functional teams including content creators, designers, and developers to ensure campaign success.
Staying updated with industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts.
Monitor and interpret test results that reveal trends and insights for strategy optimization, which in turn drives revenue growth and enhances overall customer experiences.
Qualifications
Educational Background:A Bachelor's or Master's degree in Marketing, Business, Advertising or a related field.
Professional Experience:Minimum of 4 years of experience in digital marketing with a focus on managing performance and own media campaigns. Proven track record of successfully managing digital marketing campaigns and driving measurable results.
Platforms and Tools:
- Google Ads (Search, App, Display, Youtube);
- Facebook Ads;
- TikTok Ads;
- Linkedin Ads;
- Affiliate Marketing (E-mail, Display, Push Notifications, comparison websites);
- Google Analytics, Campaign Manager, SA360, Google Data Studio;
- Adobe Campaign.
Analytical Skills:Strong capability in both qualitative and quantitative analysis. Ability to interpret data and make data-driven decisions to enhance user experience and boost
conversion rates.
Collaboration and Communication:Excellent interpersonal skills with the ability to collaborate effectively across various departments. Must be able to articulate complex concepts and strategies to a broad range of stakeholders.
Adaptability and Continuous Learning:Must be adaptable to a fast-paced and ever-changing environment. A commitment to staying up-to-date of the latest trends in digital marketing is essential.
Additional Information
*Hybrid model, 3 days a week in Lisbon.
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The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.
Discover more about our universe, for additional information, visit our website ->https://www.devoteam.com/expertise/creative-tech/
