Job Description Digital Analytics Infrastructure Management: Implementation and maintenance of digital analytics tools, particularly Google Tag Manager, ensuring accurate data collection and tracking across digital properties. Develop and maintain tagging strategies to track key user interactions, events, and conversions across websites, mobile apps, and other digital platforms. Collaborate with cross-functional teams including business, developers, marketers, and designers to implement tracking requirements and ensure alignment with business objectives. Data Analysis and Insights: Utilize Looker Studio and other analytics platforms to analyze data, generate actionable insights, and produce regular reports on digital marketing performance. Identify trends, patterns, and opportunities within digital data sets to optimize marketing strategies, improve user experiences, and drive business growth. Present findings and recommendations to stakeholders, translating complex data into clear and actionable insights for decision-making. Digital Marketing Support: Work closely with digital marketing teams to define tracking requirements for campaigns, initiatives, and experiments, ensuring accurate measurement of KPIs and ROI. Provide expertise and guidance on digital analytics best practices, including attribution modeling, audience segmentation, and A/B testing methodologies. Collaborate on the development and optimization of digital assets based on data-driven insights and performance metrics. Qualifications 3+ years of experience in digital analytics, with a focus on implementation, analysis, and reporting. Proficiency in Google Tag Manager, including setup, configuration, and troubleshooting. Experience with Looker Studio or similar business intelligence and data visualization tools. Strong understanding of digital marketing concepts and strategies, including SEO, SEM, social media, and email marketing. Excellent analytical skills with the ability to interpret complex data sets and communicate insights effectively. Certifications in Google Analytics, Google Tag Manager, or related platforms are a plus. Good level of English written and spoken. Additional Information We are seeking a GA4 and Google Tag Manager Specialist to join our team. The ideal candidate will have a strong understanding of Google Analytics 4 and proficiency in implementing and managing tracking solutions using Google Tag Manager. You will play a crucial role in ensuring accurate data collection, analysis, and reporting to drive key business decisions. ____________________________________________________________ The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities. Discover more about our universe, for additional information, visit our website -> https://www.devoteam.com/expertise/creative-tech/
