Company Description
At Devoteam, we believe that technology with strong human values can actively drive change for the better. Discover how Tech for People unlocks the future, creating a positive impact on the people and the world around us. We are a global leading player in Digital Transformation for leading organisations across EMEA, with a revenue of €1B. We believe in transforming technology to create value for our clients, partners, and employees in a world where technology is developed for people. We are proud of the culture we have built together. We are proud of our people at the service of technology. We are proud of our diverse environment. Because we are #TechforPeople. Join our multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers, and other extraordinary talents, spread across more than 20 EMEA countries. Become one of our +10,000 tech and business leaders on cloud, data, and cyber security. Let's fuse creativity with technology together and build innovative solutions that actively change things for the better.
Job Description Campaign Development and Execution:
Develop, configure, and activate communication channels including SMS, push notifications, in-app pushes, and emails.
Configure data points, events, and other setups within Adobe Campaign.
Activate workflows in Adobe Campaign based on actions performed in Adobe Target or segments created in Adobe Analytics.
Data Management:
Clean and structure data in profile tables.
Configure new data sources and audiences or edit and maintain existing sources.
Ensure data governance by defining access levels across the platform.
Audience and Insights:
Create audiences (profile lists based on rules and attributes).
Generate insights through dashboarding, reporting, and A/B testing.
Anonymize personal data to ensure compliance with data privacy regulations.
Collaboration and Coordination:
Work closely with cross-functional teams to ensure the seamless execution of campaigns.
Provide actionable insights to optimize marketing strategies and improve campaign performance.
Qualifications Bachelor's degree in Marketing, Business, Data Science, or a related field.
3-5 years of experience in digital marketing, with a focus on campaign management and data analysis.
Proficiency in Adobe Campaign, Adobe Target, and Adobe Analytics.
Strong understanding of digital marketing channels and campaign execution.
Experience in configuring and managing data points and events within Adobe Campaign.
Proficiency in data cleaning and structuring, audience creation, and data source configuration.
Ability to generate insights from data and create actionable reports.
Experience in conducting A/B tests and analyzing results to optimize campaigns.
Strong communication skills with the ability to work effectively in a team environment.
Ability to manage multiple projects and meet deadlines.
Knowledge of data governance and defining access levels across platforms ( Additional Skill ).
Knowledge of English (written and oral).
Additional Information
The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism, and excellence of our organization. All of our vacancies are open to people with disabilities.
Discover more about our universe, for additional information, visit our website -> Devoteam Creative Tech
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