Conversion Strategist Digital Transformation (Remote)

.Conversion Strategist Digital Transformation (Remote) Conversion Strategist Digital Transformation | ZEISS Vision | Portugal The Digital Business Transformation (DBT) department is globally responsible for all customer and consumer facing digital interfaces, including ordering platforms. The conversion of consumers (lens buyers) to our customers (eye care professionals) plays a pivotal role in all our efforts at ZEISS Vision – for this we are looking to fill the horizontal role of a Conversion Strategist. As a Conversion Strategist, you will lead the execution of our Conversion strategy at the global organization at ZEISS Vision and to our local market organizations. You will be the facilitator who aligns us all on one Conversion mission by orchestrating local markets, solution teams, and decision-makers. You will train and upskill teams on the implementation of Conversion KPIs, and standardized data tracking and reporting processes. This role is globally responsible for enabling platforms across all Vision markets, with a focus on key markets: US, China, Brazil, India, DACH, UK&I, France, and Italy. Your key responsibilities are to: Roll out and amend a newly defined Conversion strategy to our global and local market teams, and enable a standard for Conversion tracking and reporting. Lead the Conversion strategy roadmap in line with business prioritizations and timescales. Lead the organization into a new Conversion reporting standard including Conversion KPIs, targets, benchmarks, and success stories. Introduce and develop a culture of experimentation to measure, build, and learn about successful conversion initiatives. Closely collaborate with other specialized teams such as the UX and Data teams, as well as Digital Solution teams (e.G., Digital Marketing, B2C Website, eCommerce) to constantly uncover Conversion opportunities. Lead the redesign of the ECP Finder and support the solutions listed above. In collaboration with data expert colleagues, conduct conversion flow analysis (marketing, tools, web analytics, and sales). Develop and promote mechanisms to be able to trace the ultimate conversion to purchase and brand loyalty. Optimize conversion moments based on analytics data, A/B testing data, as well as qualitative insights