Job Description
Who we're looking for
Zendesk's marketing team is currently seeking a Campaign Marketing Specialist who values collaboration and is ready to implement effective marketing strategies. The successful candidate will be responsible for executing multi-channel marketing campaigns across the entire customer lifecycle - from demand generation to expansion and retention. In this role, you will also grow the EMEA customer reference programme and build relationships with the Zendesk customer community.
This role will involve liaising between EMEA Field Marketing and Global Campaigns teams as well as close collaboration with cross-functional marketing and shared service teams.
We're looking for someone who is passionate about developing customer marketing programs, can work towards shared goals, and has excellent problem-solving skills. If this describes you, we want to hear from you.
What you'll be doing
Collaborate with cross-functional teams to plan and complete campaigns across email, social media, content marketing, virtual and in-person events, and other channels as needed.
Work with the Regional Field Marketing and extended go-to-market teams to drive regional campaign adaptation, execution, and adoption.
Collaborate with Global Campaigns team on scaling existing programmes in EMEA, as well as represent regional perspective and feedback on the global initiatives.
Foster new relationships with Zendesk customers and play an active role in growing our advocacy base by collaborating directly with Sales and Success teams.
Coordinate the end-to-end lifecycle of all customer references and maintain our database of customer profiles, contacts, and participation to support high value opportunities.
What you bring to the role
BA/BS or equivalent years of work experience.
2+ years experience in B2B marketing, campaign management, or field marketing, international experience and SaaS focus preferred.
Strong interpersonal skills to work closely with cross-functional partners and teams, and represent Zendesk in customer-facing interactions.
Employ a data-driven approach to regularly report metrics, identify data gaps, and collaborate with operational teams to improve processes; familiarity with Salesforce and Tableau is a bonus.
Excellent written and verbal communication skills, with the ability to write compelling copy.
Outstanding project management and prioritisation skills, managing multiple timelines with various collaborators. Customer-focused with enthusiasm and empathy to help businesses improve how they engage with their customers.
Where We Work
Being digital first doesn't mean we're digital only. In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our Lisbon office on a weekly basis for part of the week. The specific in-office schedule is to be determined by the hiring manager.
Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.
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