AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.
Job Description
Description
Enrich the patient experience by working closely with the IFT to drive CLM engagement and customization, while acting as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups. Create interactive and customized materials while supporting insights gathering through research & stakeholder visits
Qualifications
Key - Responsibilities
IFT Alignment:
Maintain an up-to-date understanding of customer perspectives through regular engagement with HCP and non HCP stakeholders (e.g. in-field visits)
Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segments
Regularly monitor use and effectiveness of in field materials and propose improvements to Marketing & IFT colleagues
Other:
Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus
Provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities
Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols
Additional Information
Skills & Behaviours
Translates strong patient empathy into patient-centric strategies and tactics
Has strong customer understanding for all customer and stakeholder types and effectively tailors messages to target audience
Effectively manages projects and team members to ensure successful delivery of Marketing-led initiatives
Demonstrates tactical planning skills to achieve strategic objectives
Takes ownership of work and effectively delegates tasks, working with other functions and teams as appropriate
Effectively communicates and influences all external/internal stakeholders
Develops and nurtures innovation/ lateral thinking, able to develop appropriate solutions to complex problems
Supports (or manages) forecasting and KPI tracking activities, leveraging strong analytical skills
Knowledge & Experience
Understands the market, the full range of customer and stakeholder needs as well as issues related to the therapy area
The healthcare environment and evolving landscape
Financial processes & business acumen
Competition, customer base, reimbursement and market access processes/issues
Pharmaceutical industry business, policies and procedures
Principles of and opportunities for conducting market research
Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, digital etc.)
Experience of working in other functions preferred, including sales experience (any industry)
Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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