What are you working on? Genres: Puzzle, Casual Platforms: iOS, Android For which tasks (responsibilities)? Development and implementation ASO strategy and processes for the company's games portfolio to increase visibility and mobile app downloads
Monitoring and analyzing keywords, metadata, app descriptions for all available localizations, and other factors to optimize app store rankings (App Store, Google Play, etc.)
Formulating hypotheses and ?onducting A/B tests of app icons, screenshots, videos and descriptions
Creating custom flow, working with CPP and CSL
Analysis of competitors' ASO strategies, monitoring trends
Maintaining and improving the featuring direction
Planning and running Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs
What kind of professional are we looking for?3+ years of experience in ASO/ASA management
Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)
Experience in testing marketing creatives
Experience with CPP and CSL
Experience with ASO tools (AppFollow, ASOdesk, etc.)
Analytical skills and ability to interpret data to make decisions
English language proficiency at a level sufficient to read, analyze international data, trends and communicate with partners Will be plus: Experience in Gamedev
Experience working with games with IAA monetization
Experience with UA campaigns
Experience with AI: chat GPT, Midjourney, Dall-e
Experience in SEO or other related fields
What are the conditions and bonuses? 18 business days of compensated day-offs
8 paid Personal Days a year + 1 day is added every year
Flexible Public Holidays policy
Individual budget for training and growth
??? 100% Sick Leave compensation
Payment for wear and tear on equipment while using a personal computer
Remote work