Web Analytics & Seo Expert

A Randstad é a empresa número 1 no setor de recursos humanos a nível mundial e líder em Portugal. Com presença em todo o país, conta com oportunidades de emprego para diferentes setores de atividade, como indústria, serviços de apoio ao cliente e vendas, tecnologias da informação, finanças e banca, hotelaria, turismo e restauração, recursos humanos, entre outras.
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How do you feel about working for Airbus? Randstad has partnered with Airbus on the conception of a Global Businesses Services in Lisbon and was challenged to find the best talents to structure a high level team. Airbus is a global leader in aeronautics, space and related services. In 2019 it generated revenues of € 70.5 billion and employed a workforce of around 134,000. Airbus offers the most comprehensive range of passenger airliners. Airbus is also a European leader providing tanker, combat, transport and mission aircraft, as well as one of the world's leading space companies. In helicopters, Airbus provides the most efficient civil and military rotorcraft solutions worldwide. Our people work with passion and determination to make the world a more connected, safer and smarter place. Taking pride in our work, we draw on each other's expertise and experience to achieve excellence. Our diversity and teamwork culture propel us to accomplish the extraordinary - on the ground, in the sky and in space. Founded in 2021, the Airbus Global Business Services (AGBS) unit will be contributing to Airbus' global success and play a vital role in Airbus' transformation journey in standardisation, harmonisation, digitalisation and automation of end-to-end processes (e.g. Procure to Pay) of all overhead functions. Our target is that siloed ways of working/processes will be a relic of the past within the AGBS. To drive such culture change we are looking for candidates with pioneering spirit that make data-driven decisions and take responsibility for the best outcome of their internal customers. All while embracing a spirit of problem-solving and living the Airbus values: Customer focus, integrity, respect, creativity, reliability and teamwork. Our purpose defines why we exist: 'We pioneer sustainable aerospace for a safe and united world'. Will you join us? Apply now!
descrição da função/job description
You will be part of a project team in the international and cross-divisional teams of the Digital Office (GYZ) to shape and deliver memorable customer experiences to grow the Airbus brand and reputation at the highest level. Your mission will support SEO and Web Analytics for the Communication and Marketing department of Airbus. You will be part of a team composed by more than 10 experts (web developers, Product Owner, Customer success manager) and will bring your web expertise to the business.
The SEO / Web Analytics experts will cover the following missions:
Web Analytics Expert:
Set up website collection, process and analyze web data to provide insights and analysis to marketing and communication teams.
Identify trends and opportunities to improve user experience and web performance.
Support the communication and marketing team to define their website, campaign objectives and KPI to reach.
Use data to measure the effectiveness of marketing campaigns and product initiatives.
Clean, enrich and prepare new data to support the development of new KPIs.
Develop dashboards and reports to track performance of key KPIs.
Standardize and industrialize web analytics (creation of templates, creation of "occurrence" ex: monthly reporting).
Deliver business analysis with cross data analysis between different tools to provide complex analysis (website traffic, SEO, SEA, UX, Webcorevitals) in order to link data with business concrete recommendations.
Collaborate with technical teams to resolve data collection issues.
Configure and manage tracking tags and pixels on different website pages.
Manage user access, training session, material and first level support for our web analytics tool "Piwik Pro".
Service-now coordination for incident request with the provider "Piwik".
SEO and UX Expert:
Realize and deliver audit and recommendations: editorial (content, keywords, UX), authority, competition, technical to improve the SEO and UX performance of our web content.
Define with the business SEO strategy, vision to optimize websites and campaigns visibility.
Semantic cocoon, matrix for content optimization.
Website arborescence and user journey analysis.
Redirection strategy plan.
Work in collaboration with our development team to improve the technical socle of our website for SEO and web performance.
Deploy a business vision for SEO strategy: evangelization among communication and marketing teams.
Provide material to support and leverage the autonomy of the team.
Pitch good experience and examples to democratize.
Deliver regularly training to increase skills.
Implementation of SEO and UX analytics in our reporting tool/dashboard.
Functional Support level 2 on analytics and SEO tools (training, creating access).
requisitos/requirements
If you have:
Web Analytics:
Significant experience in analytics tools (preferably Piwik or equivalent), tag management tool and reporting tools (preferably Qlik Sense or Google Data Studio/Looker).
High web analyst capability: deliver reports, audits, web recommendations, optimization.
High understanding of business communication and marketing objective.
Ability to create synthetic/clear deliverables and standardize the information.
Capability to work in team and create synergy, motivation (interpersonal skills).
An experience in SQL is a plus.
SEO:
Significant experience in web optimization (SEO, user journeys).
Capability to drive SEO strategy in accordance with Airbus brand values and positioning.
Capability to pitches: SEO audits, analysis and delivery clear recommendation.
Curious to test, improve and challenge our strategy, tools way of working.
Tools experience: with SEO tools like SEMRUSH / Search Console / Majestic and UX tools like Hotjar or equivalence is strongly appreciated.
This job position requires a high curiosity mindset in order to provide not only data analysis but also business analysis and applicable recommendation. In a complex environment, getting expertise on the different topics will be important in order to appreciate the different challenges we are facing. A proven experience in a Web Analytics/SEO agency is a plus.
oferta/offer
Diverse career opportunities within Airbus European core countries or in other regions around the world;
A hybrid working model, allowing you to combine onsite and offsite work;
A modern office at Parque das Nacoes (not yet to be published), well connected to public transportation;
A motivated and fun crew to grow and build and shape the GBS together;
An intense and exciting onboarding experience!
para se candidatar/to apply
location_PTS-2024-156396
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