.By clicking "Apply Now," I understand and agree that Zendesk and its affiliates will collect and process my information in accordance with Zendesk's Candidate Privacy Notice.Job DescriptionZendesk is a service-first CRM company that builds powerful, customizable software designed to improve customer relationships. At Zendesk we encourage growth, innovation and believe in giving back to the communities we call home. We are currently seeking a Senior Growth Analyst who will primarily focus on analyzing our web experience and integrating it with product and marketing data to make informed decisions aligned with our ambitious goals.Who we're looking for:You are a team player, a fun fact sharer, looking to inspire and be inspired, not needing sole credit for wins and able to support others selflessly. You are a spunky person with a curious mindset who actually enjoys a challenge and sees it as an opportunity.Role Overview:As a key member of our Online Business team within the Marketing organization, you will play a vital role in optimizing our website to drive conversions by analyzing leads and the effectiveness of various marketing channels. You will contribute to refining our marketing funnel and creating an exceptional online customer experience. You'll report directly to the Senior Manager of Growth Analytics, supporting marketing leaders in their strategic initiatives.What you'll do:Website and Landing Page Performance: Conduct in-depth analysis of website performance and landing pages, identifying key metrics that drive user engagement and conversions. Optimize landing pages to maximize conversion rates by implementing effective content and design elements.User Experience and Conversion Optimization: Continuously improve the signup flow and buying experience by analyzing user behavior, identifying conversion opportunities, and optimizing online marketing strategies to enhance user engagement and drive conversions.Data Integration: Utilize SQL and business intelligence (BI) tools to sift through large datasets, creating dashboards and reports, and generating complex datasets by collecting data from multiple sources.A/B Testing: Own analysis and reporting, partnering with the web team and product managers to provide data-driven support for web A/B testing initiatives that enhance user experience and conversions.Monitor and Investigate Metrics: Diligently monitor metric performance and conduct in-depth investigations to understand the factors driving success in funnel metrics.Cross-functional Collaboration: Collaborate with the Growth & Monetization product managers, Web team, Performance Marketing, and Marketing leaders to leverage data for measuring and proving success.Dashboard development: Utilize your creative thinking skills to design and develop insightful dashboards that enable teams to monitor their key performance indicators (KPIs) and initiatives effectively
