SWEAT Economy is the world's largest crypto on-ramp, transforming fitness into a rewarding experience. Since launching in 2022, we've empowered 15 million active wallet holders across 170+ countries to turn movement into real value. With 3 million monthly active users, we're leading the way in building the Movement Economy. As Head of Comms and Content at SWEAT Economy, you'll be the voice of our brand across social channels, from X and Reddit to YouTube and Telegram. Your mission? To craft and execute a strategic content plan that captivates both crypto-natives and mainstream audiences, positioning the SWEAT token as a revolutionary asset. Working closely with marketing, product, BD, and community teams, you'll drive engaging content that inspires, educates, and converts, fueling community growth and brand awareness. If you're an experienced crypto communicator with a knack for innovative storytelling, this role offers you the chance to amplify SWEAT's impact and vision. In this role, you'll:
Lead the development, publication, and performance monitoring of all external content across social media, blogs, website, PR, and video. Keep everything aligned with our brand tone and big-picture goals
Design and execute content strategies aimed at growing our token holder base. Focus on engaging the Web3 community, educating users, and driving use cases for SWEAT tokens
Create tailored messaging for X, Reddit, YouTube, and Telegram to maximize engagement and conversion
Establish and uphold brand voice guidelines, empowering the team to communicate on-brand with confidence and clarity
Work hand-in-hand with product, marketing, BD, and community teams to keep messaging cohesive across all fronts
Oversee content initiatives end-to-end, ensuring timely, consistent, and high-quality delivery
Use analytics to sharpen content strategies, focusing on KPIs like token holder acquisition and engagement metrics across channels
You are:
A Crypto Content Pro with 5+ years of experience, building stories that resonate with the crypto-native community
A Web3 Whiz, fluent in the language of crypto - trends, protocols, best practices, all of it
Stress-resilient, fast learner & doer, picking up new concepts quickly, moving at lightning speed, and delivering content that's spot-on without needing a ton of edits. You keep it cool and keep the quality high even under pressure
Proactive and self-starting, taking ownership and running with projects from concept to completion
An outstanding communicator - articulate and polished, with fluent or native English.
Organized & adaptable, skilled at managing multiple projects in a fast-paced setting, shifting priorities when needed without skipping a beat
Data-driven, using analytics to refine and optimize content that keeps the community engaged and informed
Crypto Enthusiast - you're all about blockchain and Web3, and you're driven to educate, reach into crypto communities, and widen adoption
Bonus points if you have:
Storytelling skills, especially if you've created narratives in consumer-focused crypto roles
Stakeholder management skills
Community-building experience
If this sounds like you, and you're ready to make an impact with us, we'd love to meet you!
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